Why brands need to do more beyond selling rainbow themed products?

There is no denial that recognizing the month of June and supporting the cause have helped narratives on the LGBTQ community issues and explore opportunities that can help advance the advance the cause of LGBTQ equality.

When brands make effort to go beyond creating products with rainbows to support the cause, they gain trust from consumers, allies and the LGBTQ community. Representation should not be an annual event or a marketing and PR strategy. When authenticity is exhibited by brands and companies, they can truly celebrate inclusivity, equality and love.

Read More