Why brands need to do more beyond selling rainbow themed products?

There is no denial that recognizing the month of June and supporting the cause have helped narratives on the LGBTQ community issues and explore opportunities that can help advance the advance the cause of LGBTQ equality.

When brands make effort to go beyond creating products with rainbows to support the cause, they gain trust from consumers, allies and the LGBTQ community. Representation should not be an annual event or a marketing and PR strategy. When authenticity is exhibited by brands and companies, they can truly celebrate inclusivity, equality and love.

3 Tips For Successfully Breaking Into Public Relations

Beginning a career in public relations is exciting, but can be challenging at times. Even though public relations continuously evolves with the advent of technology, it may not always be the easiest industry to break into. Here are three tips to help you land your...

How Can Small Businesses Take Advantage of Public Relations?

Running a small business isn’t easy. Small business owners must wear multiple hats, at times with limited resources, so it’s natural for things to get hectic when trying to grow and expand.  During these seemingly chaotic times, investing in public relations (PR) can...

5 Ways Brands Can Use Instagram as a PR Tool

The world of public relations is constantly evolving, providing new opportunities for brands to get their message out and share their stories. It is an industry where people are constantly experimenting and applying new techniques to solve complex strategies and roll...

Have You Googled Yourself Lately?

Your online reputation is your digital footprint and it says a lot about you. Managing your online reputation has never been more important with the advent of social media avenues. With so many social media channels and the amount of information we get fed every day,...

10 Time-Tested Tips For Building A Brand

  Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools...

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